Contemporary Narratives

Saya menulis ini setalah sehari sebelumnya presentasi ke klien mengenai evolusi gaya hidup Gen-Z yang sekarang ini "katanya" cenderung lebih 'mindful', lebih berorientasi pada kualitas daripada kuantitas, lebih peduli sama kesinambungan, lebih tidak impulsif dalam pengeluaran, dan seterusnya. Dari You Only Live Once (YOLO), berevolusi menjadi You Only Need One (YONO). Dari Fear of Missing Out (FOMO) berevolusi menjadi Joy of Missing Out (JOMO). Mungkin saja tren yang asalnya dari "luar" ini ada benarnya sudah menular ke Indonesia, dan menurut saya evolusi ini cukup baik untuk di adaptasi ke dalam gaya hidup konsumen negeri konoha yang katanya suka banget minum 'Coffee Latte' dan 'Americano' setiap hari. Meskipun informasi mengenai evolusi gaya hidup konsumen Gen-Z ini sudah beredar di dunia maya sejak tahun 2019, dan mulai merebak di tahun 2024, saya yakin informasi yang positif terkait gaya hidup yang "lebih baik" ini belum tentu s...

The action of burning Korans in Western countries has several times been used as a way to "express" disapproval, dislike, hatred, fear (or whatever) towards Islam. Several acts have occurred in Western countries like Denmark, Sweden and the Netherlands. These acts have made me ask: Did the Koran burners have time to read the contents of the Koran before they burned it? Because, it would be a shame if they haven't read it. Why would someone buy a copy of the Koran just to waste their time and burn it? Salwan Momika Protests Against the Treatment of Christian Minorities in Muslim Countries Sweden, June 2023, an immigrant from Iraq named Salwan Momika burned the Koran in front of the Swedish Parliament and in front of the Stockholm Grand Mosque. His action was carried out to voice his criticism of the treatment experienced by Christian minority groups in Muslim countries. Not only once, Momika burned the Korans three times in public. Recently, January 30 2025, Salwan Momika ...

In an increasingly interconnected world, political hypocrisy has become an urgent issue for people everywhere. As information spreads at lightning speed, the public's patience for leaders who say one thing and do another is diminishing rapidly. This article shines a light on three critical facets of political hypocrisy that are alarming citizens and demanding their attention.  Shifting Positions to Cater to Different Audiences  One of the most alarming signs of political hypocrisy is the tendency for politicians to adapt their messages based on their audience. This shifting behavior breeds mistrust and raises questions about their commitment to critical issues. Take Environmental issues for instance. Politicians often present themselves as champions of environmental justice when addressing urban constituents who prioritize climate issues. They may passionately promise sweeping regulations to combat climate change. However, when they stand before rural audiences reliant on trad...

In recent years, the term "loneliness epidemic" has permeated discussions across various platforms, highlighting a profound shift in how we connect in modern society. This phenomenon, recognized by health officials and social scientists alike, isn't just a fleeting trend but a significant public health concern. Here's an exploration into the factors driving this epidemic and a speculative glance at its potential impact on traditionally communal societies like Indonesia. These factors Fueling the Loneliness Epidemic.

I went to a recording studio yesterday to watch my friend's vocal recording session at 7 pm. It's been a decade since I've been involved in a music project. Personally, I felt the excitement and at the same time it made me realizes that in the future I might sleep late often like in the old days. Bacause so far I have always tried to have enough sleep everyday to keep myself healthy physically and mentally. Meanwhile, the music industry players in Indonesia that I know are used to staying up late. After the recording session, we chatted and planned how we would launch my friend's the third record album. It was a very interesting and enjoyable discussion, and I've always want to participate in this kind of discussion since I've never involved in a project like this one. One thing that cross my mind during the chat session, I also realized that I was just about to start a new journey, and even maybe a new career, in middle age. I'm stoked and anxious simultane...

In the bustling world of advertising, the relationship between a client and their agency is pivotal to the success of any marketing campaign. This partnership thrives on equal and open communication, fostering a creative environment where ideas can flourish. However, this dynamic can be disrupted by certain client perspectives that undermine the collaborative spirit necessary for effective marketing strategies.

Di awal tahun, seperti biasa saya harus menyusun proposal tahunan untuk klien. Salah satu bagian dari proposal tahunan adalah membahas target market atau khalayak sasaran. Apakah ada perubahan yang terjadi di antara mereka? Apakah ada sebuah situasi yang bisa menjadi insight untuk brand dalam berkomunikasi. Seperti yang kita tahu, saat ini Gen-Z (dan Gen-Y tentunya) menjadi sasaran utama dari setiap program pemasaran. Salah satu cara yang saya biasa lakukan adalah membaca White Papers dari berbagai lembaga riset yang biasanya didistribusikan secara bebas sebagai materi pemasaran perusahaan dan knowledge sharing. Ketika saya membaca semua report di awal tahun 2024, hampir semua laporan memberikan nuansa yang selaras. Bahwa semua orang di dunia, khususnya anak muda, akan merasa lelah dengan krisis yang bertubi-tubi (Crisis Fatigue) dan akhirnya menunda banyak keputusan-keputusan besar.